The Low-Dose Revolution: Rethinking What It Means to Get High with Nicole Brown

282. The Low-Dose Revolution: Rethinking What It Means to Get High with Nicole Brown

[00:00:00] This podcast discusses cannabis and is intended for audiences 21 and over.

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[00:00:50] She is like, I’ve been Googling Fiona Apple lyrics for the past six minutes. Am I high? I’m like, yeah, you’re high. She’s like, oh, amazing. This feels great. [00:01:00] That understanding of, okay, it’s not going to be this exacerbated experience, but it can be something where you’re having those subtle moments of focus or delight.

[00:01:14] Welcome to How To Do The Pot, a podcast helping you feel confident about cannabis. I’m your host, Ellen Scanlon.

[00:01:30] You just heard from New York. Based Nicole Brown, an innovation and strategy expert who has created products in the alcohol, beauty, and cannabis industries. Nicole is a friend, and we’ve been talking a lot about the evolution of the cannabis industry, the idea of Cannabis 2.0. I thought it would be fun to bring you all into our conversation and share what’s on my mind behind the scenes.

[00:01:56] In today’s episode, we talk about the future of socializing [00:02:00] and how people are choosing new combinations of alcohol, non-alcoholic drinks, and cannabis in ways that feel really modern. We talk about what it feels like to be high after trying low dose cannabis and share some insider tips we give to our friends.

[00:02:18] If you’ve ever wished for a more predictable, enjoyable, and easy to access cannabis experience, I think this episode will get you excited for what’s coming. I hope you enjoy my conversation with Nicole Brown.

[00:02:44] Are we in Cannabis 2.0? Is that the right way to think about it? Oh yeah. I think we’re in Cannabis 2.0. I think we’ve probably been in Cannabis 2.0. For the past, I’d say at least a year and a half, two years. [00:03:00] To define that inflection point is a little fuzzy, only because I think it does also tie to whenever you feel, or we feel like we emerged on the other side of the pandemic.

[00:03:13] The pandemic touched every facet of our lives, and it definitely had an impact on cannabis in. A pretty prolific way as far as it was an essential business. More people were turning to cannabis at that time, and now it’s become different part of their lives. So you have that, I think coupled with something else I know we’re excited to talk about, which is the rise of another sector within cannabis, which is hemp derived products.

[00:03:40] So you’re seeing. Greater access. You know, we have 39 states that have legal access right now. That’s amazing. And you now have this new category that’s emerged that’s given more access. You can find products more readily available sitting on shelf at a wine shop or at your local stores. [00:04:00] And also even order them online.

[00:04:01] So I think 2.0 has probably been there for about a year and a half or two years, and it’s made it a very. Different experience, both the types of products you can try as well as where you find them and how they show up. It’s just very exciting. I agree that it’s Cannabis 2.0 and I think that as a person who’s at this point, I think I have to call myself an early adopter in cannabis because I thought it was gonna be adopted so much faster and in a bigger way than it has.

[00:04:33] But for me. Cannabis 2.0 has been about customizing my experience. I think cannabis 1.0 for me was kind of getting back in learning everything I could, starting to understand how specifically women could benefit from the plant. Mm-hmm. And then in Cannabis 2.0 for me, it’s really been. Accepting that I am a low dose consumer, and I really, really feel the [00:05:00] benefits from very little cannabis, especially very little THC, and as a cannabis advocate, that’s sometimes a complicated spot.

[00:05:09] To be in because I have no judgment around how other people consume. But for me, low dose is what works best and low dose in the context of health and wellbeing. And I enjoy a Friday or a Saturday night cannabis experience as much as anyone, but even that is kind of the equivalent of one drink, which is also what I have.

[00:05:30] Mm-hmm. Figured out works for me. And so my experience with alcohol, my experience with cannabis has shifted so much because of all of my knowledge. And it feels like the market is starting to catch up to that with the rise of lower dose hemp derived products. And you are an innovation and a strategy wiz.

[00:05:49] And so the innovation behind lower dose products, behind form factors like beverages where there’s already so much ritual. It’s opening [00:06:00] up the market in my view. Put your futurist hat on for a little bit. I mean, what is your dream for where we are from Cannabis 2.0 to getting us to cannabis 3.0? I love thinking about what my dream would be.

[00:06:16] That’s a good question. And I also do wanna say, I think, I think you’re right as well, in identifying that low dose. Segment, which I think is also a signal and a signifier of cannabis 2.0. You know, it’s like we’ve all had the experience of like cutting the gummy into like four pieces, having this much of a beverage that’s like a hundred milligrams and you’re like, no, thank you.

[00:06:37] But I think the fact that those products are, there is an indicator that, okay, there is this other. Part and probably larger part of the market like us, that actually wants to enjoy a lower dose product, that that is actually a preferable experience for us. Not to say that there aren’t people who enjoy that higher experience, but those products were not.

[00:06:59] [00:07:00] Available in cannabis 1.0. And you can always have more. Exactly. If you decide that’s what you want. Right. I mean like that’s always my belief too. I think that’s why people were cutting the gummy into the four pieces because the fear of being too high was worse. Where it’s like, okay, I could always have another bite, but if I have the whole thing, I can’t undo it.

[00:07:22] I’m gonna be stuck. And then beverages, I mean, there were no real. Beverages, I would say. I mean, yes, they existed. You could go buy them at the dispensary. Most of them were incredibly high dose and they didn’t taste very good ’cause the technology wasn’t there to make them taste good, to like have the proper ingredients to go into a beverage.

[00:07:41] It just didn’t work. Now you’ve got innovation and how you can make a beverage so you can actually make something that can sit on a shelf, like a regular CPG product that has beautiful. Flavorings. It’s very sophisticated or fun or fruity, [00:08:00] whatever you like. So it’s created a whole new universe and within that also is allowed for that, that low dose segment.

[00:08:08] People are calling them social tonics or something that’s very sessionable that can really sit there kind of like a white claw or a high noon. It’s giving that type of behavior a place to go. Which, getting back to your question of like, what’s the dream? Right. You know, I think the dream is that cannabis reaches that maturation of being a full fledged category that has all the same.

[00:08:38] Kinda treatments and benefits of whether you wanna classify it, like something like beer, wine, or alcohol, where they have outlets where you can buy them, where it’s reliable, where you know where to go find those products. Look, I do think having access direct to consumer online is really nice to have right now.

[00:08:58] I don’t need to have [00:09:00] that. If I know that these products are definitely gonna be available somewhere in retail where I can go buy them, you know, my dream would be like, yeah, I wanna be able to buy them online and go buy them in the stores and let’s give them all of the proper access points when it comes to retail, how you can reach consumers.

[00:09:18] The sampling you can do with all of it. It should all be there because I do think there’s something. So wonderful about all of cannabis really, where it is the one thing that makes you feel good, that doesn’t make you feel bad, doesn’t do bad things to you. And look, I love wine, I love nicotine products. I could go on about listing things that I really enjoy, and they don’t all do good things for you.

[00:09:44] Cannabis is really the one where you can say that. You could say, Hey, I can enjoy this, and. It’s not gonna make me feel hungover or lethargic or have a headache the next day, and it’s actually being processed by my body and my endocannabinoid system in a [00:10:00] clean way, or I’m not hurting my liver or my body in a way.

[00:10:05] It’s like, why are we fighting this so hard? Why has it been so stigmatized? It’s such an important point to bring up the endocannabinoid system. My substack newsletter just did a big interview with Dr. Ben Kaplan, who gave a wonderful response, especially how the endocannabinoid system affects women. And I wanna talk about the endocannabinoid system, even though it is a little bit abstract for a lot of people, because I think that’s sort of the opposite side of understanding the science of cannabis is the fear around cannabis and.

[00:10:37] While you and I can understand, because we have been steeped in this for so many years, the way cannabis interacts with your body, so many people don’t understand that. And if you’ve ever had a bad experience with cannabis, I think it is very easy to say. Cannabis does not work for me. I mean, when I tell people I’m a cannabis advocate.

[00:10:56] Frequently, people say, oh, it’s just, it’s not good for me. It doesn’t make me feel good. [00:11:00] All of those types of things, which I also hear people say about tequila or gin or you know, other substances. And so I think that understanding what the negative effects of cannabis are, which kind of gets to the root of a question that.

[00:11:15] I think is important to ask now, which is what does it actually mean to get high in this low dose world? For me, what it means is my endocannabinoid system is in balance, and I feel like sort of the version of myself that just got back from like a three mile run. Those endorphins, the endorphins and the endocannabinoid system are connected.

[00:11:37] Exactly right. And so I wonder if we can talk a little bit about that. You know, as you have worked with so many brands and understanding their strategies. We’ve talked before, a lot of brands are focused on higher dose products, and they have been for a lot of reasons that relate to making money and surviving in a challenging startup industry.

[00:11:57] But from a product standpoint and from a [00:12:00] consumer standpoint. What are we learning about what it means to get high in a low dose world? Yeah, the kind of strategy of like everything being like higher dose and higher dose. You know, I mean, I think I use the analogy very often of like looking at like a BV percentages.

[00:12:16] You see this in the beer category a lot, where a lot of people will notice like, okay, I wanna get the beer that has the highest a PV. Like, what’s this one? Oh, that’s 9%, that’s 11%. I’m going for 11%. You told me this too, where it’s like, you’re like, Hey, because if I’m gonna have one beer. Let’s make it worth, I like a 7%, make it worth it.

[00:12:33] So I don’t think that analogy is as true for most users of cannabis. And what I mean by that is, yes, there is a cannabis consumer that’s aiming high, and that’s not me. And that’s not you. And what low dose means is gonna mean something different for every person. For me, like my perfect dose is somewhere between like two and three milligrams, and then I might have another beverage or another.

[00:12:59] Gummy or [00:13:00] something else after that, or I might just hang out there, but what does it mean to be high? I was with one of my best friends, we were hanging out on a Sunday, going out to brunch, and so she was like, let’s have one of these beverages, because I’d brought, you know, a little care package for her before we went out and you know, it was a two milligram beverage, had it, did our nice little walk to the place and you know, now we’re like sitting down and she’s like.

[00:13:27] Scrolling on her phone like best friends do. You can sit there with your best friend and just look at your phone, right, because that’s why you’re best friends. But then after about five, six minutes, she looks up, she’s like, wait, I’ve been Googling Fiona Apple lyrics for the past six minutes. Am I high?

[00:13:40] And I’m like, yeah, you’re high. She’s like, Ugh, amazing. This feels great. That understanding of like, okay, it’s not going to be this exacerbated experience, but it can be something. Where you’re having those subtle moments of focus or delay, you know, like yes, I definitely get [00:14:00] obsessed with things when I’m in that moment.

[00:14:03] And also I think because it is just a subtle switch, if you wanna make comparisons to being like really, really drunk or things like that, it’s like, no, you’re just, you’re a little bit more. For me perceptive. Also, it’s like if I’m taking a walk, I might notice like that a certain street is more beautiful than I have remembered it and kind of enjoy it more.

[00:14:26] Or listening to music might be nicer, or reading a book might be more immersive. So I think really paying attention to the subtlety. And, and really letting yourself relax and immerse yourself in it, versus I think a lot of people’s instinct is immediately gimme another one. Like, I’m not there yet. Versus like, let yourself be there for a little while, see how it feels, and pay attention to yourself.

[00:14:54] I think it’s also, for me, very similar to my yoga practice, if you get into that yoga [00:15:00] mindset of like, let me just listen to my body right now, like, what’s really going on? I feel different. Am I seeing things differently? And that’s good. So that you can actually really then start to understand. Where you show up in this cannabis 2.0 what your dose is, where you’re like, how did I figure out that two and three milligrams was right for me?

[00:15:20] Goldilocks, right? Where it’s like one was too little and five was too much. That’s it. I like two or I like one and a half. That’s. Perfect. Giving yourself that freedom to find that is is very nice too. Yeah. It’s such a great way to describe it because it is subtle and one of the things that will sometimes happen to me, because I generally have THC only with CBD, I hold a lot of stress in my neck and shoulders and I’ll just start to feel like a little looser.

[00:15:50] If I’m at home, I might wanna stretch my body. Oh, just buzz. I love to sit on the floor and do a lot of things, but when I’m sitting on the floor and I [00:16:00] can feel all my muscles stretching, I’m like, okay, it’s starting to kick in. Like this is the reason I like cannabis because it can mean a five or 10 minute stretch before I, I don’t know, watch a movie or hang out or just do anything.

[00:16:14] And you kind of have to goldilocks it. Yeah. And I think that that isn’t the most appealing thing for many people who are like, I don’t wanna feel. Too high and I don’t wanna feel nothing because I kind of set the stage for this to happen. And so maybe that’s part of the 2.0 as well, that accepting that some nights you might not kind of feel exactly the way that you want to, and that is.

[00:16:41] A moment for reflection and to be present, and you’re getting benefits from just having more awareness of your body. And then the next time, maybe you’ll feel a little bit more lifted or a little bit more relaxed in your body, but you’ll be more attuned to it. Which [00:17:00] is part of truly why I’m a cannabis advocate in general, because I think it promotes being present.

[00:17:06] I think that it is so imperative for happiness and for feeling like yourself and knowing yourself to be willing to be present, and so if cannabis helps you to get there, there are so many wonderful things that can come from being present, like you described, taking a walk, noticing the beauty in your neighborhood.

[00:17:27] I interviewed Christina Lof, who loves fragrance, and since talking with her, I am just so much more aware of the sense around me, the good and the bad, and spring is blooming. And so it’s easy to kind of be sensory, but that can happen whether I have any THC in my body or not. And that is one of the real benefits of understanding what it feels like to have an elevated experience with cannabis and how that can stay in your life as something you’ve experienced so that you have more awareness.

[00:17:57] About what’s happening in your day to [00:18:00] day. Oh yeah, totally. And also, you reminded me of two very important things. One is that when people are thinking about doing that, Goldilocks experimenting, being somewhere where you’re comfortable and usually like that’s probably gonna be at home. Don’t have plans to go out, don’t have plan.

[00:18:16] Like where it’s like this is literally time for you and yourself and Netflix is a great buddy to have in this partnership or with your partner if you want. If they’re enjoying this with you, that’s great, but really it is about like having that very comfortable setting. So like if you do have more. Then you wanna have your home, you’re safe, you’re gonna be sitting on the couch.

[00:18:36] You are not like worrying about like, oh, I have to pick up my kid from their play date, or do this or do that. Giving yourself that space to understand you owe that to yourself so that you can then understand and know better for the future. And then the other thing too, that I’ve been trying to emphasize to my friends is trying to take that, that fear.

[00:18:59] Away. [00:19:00] This is something that’s, that’s natural. You’re having a small amount, probably it’s gonna be recommended by a friend or by us here of something to try. That’s nice. So it’s not gonna hurt you. And I don’t even know if, have you seen the Bethany Frankel video of her drinking the THC beverage? She did a wonderful job.

[00:19:19] So there’s a beverage that comes in like a. Full sized seven 50 ml, like it looks like a bottle of vodka. We all know that that is an aif. You’re supposed to take, you know, an ounce of it that is a couple milligrams and make a beverage out of it. For whatever reason, she was misinformed. She thought it was a ready to drink, so she pours herself a full pint glass.

[00:19:44] This thing, and I’m like watching this like in real time on TikTok. I’m like, I literally wanna say something to her, but she’s like, chugged it already. It’s like, it’s okay, it’s okay. It’s Bethany. She’s got it. And she’s live flogging it where she’s like, I’m gonna have this, I’m gonna take a bath. So she like checks all the boxes, like she’s [00:20:00] home, she’s gonna relax.

[00:20:01] Like this was her game plan. She is relaxed in the bath. I mean, she is chill. She gets outta the bath, she’s like, woo, I feel great. Finally the next day, and I’m sure others like me had reached out to her. I was like, so I found out that that was not a ready to drink, and I had basically like eight times what I should have consumed.

[00:20:21] She’s like, but guys, let me tell you, I’m, I’m good. Like, she was like, I was very relaxed. I slept really well and I’m fine. Nothing bad happened other than like, I had a really long, relaxing bath. A good night’s sleep and so she’s like, actually five stars love this product. She’s like, I will now go back and have the right amount.

[00:20:43] But it’s also nice to know, hey, like even if you do have more that you’re okay. Literally like the worst thing that happens is you know, you might eat a few too many snacks, you go to bed, you sleep really well. The end that is it.[00:21:00]

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[00:21:53] One of the things that is different about drinking cannabis versus eating cannabis [00:22:00] is kind of the final effects of taking too much. We’d call them cookie casualties, um, a few years ago where, you know, somebody ate a cookie or a brownie and really felt the way they did not want to for 10, 15 hours of worse.

[00:22:16] First and foremost, you know, in order to to make a beverage, you’re actually taking cannabis and, and making it something that is water soluble, go into a beverage. So in order to do that, you’re also allowing it to be more easily digested by your body when you’re drinking it and consuming it, and therefore you’re gonna feel it.

[00:22:36] More quickly than if you ate a cookie, a brownie, a gummy, where it’s like you’re have to eat it has to be digested, has to go through your first pass. Metabolism beverages are designed by necessity because they’re water-based to hit your system more quickly. So that’s a good thing in the sense that in general, if I drank this whole can of a beverage right now, I had a whole thing that [00:23:00] would hit me more quickly.

[00:23:01] So I’d feel. The impact. It’d be like, oh good, I feel, I feel high. I feel it. It’s there. Versus we all know the, the stories about having the chocolate or the gummy and be like, I don’t feel anything. I need another one. Horrible, less likely to happen with the beverage. Also, just the act of drinking a beverage, I think lends itself to moderation in a really nice way.

[00:23:24] I don’t.

[00:23:30] Drink half of it. If I want, I could take this poured over ice and add club soda to it and water it down. So I think there’s more control and more ability to moderate with a beverage. Plus the fact that you’re gonna feel it more quickly. Like usually in like five to 10 minutes you’ll start to notice it and be like, oh, that’s good.

[00:23:50] Versus you might be waiting much, much longer. So that’s where I think beverages, you know, both by design work more quickly and. Just by being a [00:24:00] beverage allow you to have a little sip, hang out with it, wait, make it your own and make it feel right to you. And how long do they last compared to edibles or smoking?

[00:24:11] Same thing. So like compared to an edible, because you’re waiting for your metabolism so much, it’ll have like a shorter duration than an edible. So you’ll have your beverage, you’ll enjoy it again. You could make comparisons to like, how quickly do you. Feel a glass of wine and then feel it wear off.

[00:24:29] Cannabis has its own little curve like that. You’ll feel it elevate, you’ll hang out, and then it’ll drop off. So maybe a couple hours, maybe one to two hours maximum. Versus an edible, you could be hanging out for several hours really until it’s fully digested, metabolized out of your system. So I think that’s another benefit as well to allow you to kind of have that control over the experience.

[00:24:55] One of the things that I have learned in my cannabis [00:25:00] 2.0 customization focus is that THC is kind of activating for me. Mm-hmm. And makes me kind of feel lively and creative and excited, and I’m already a natural night person. So as the day gets on, my momentum is building, and by evening I’m like, oh, I just.

[00:25:16] Wanna do a million projects and I check out all these big, beautiful coffee table books from the library, and I just wanna go through them, you know, all of these different things. And so what I have to pay attention to is how late in the evening I have THC, because if I have it after, I don’t know, eight o’clock and I’m staying at home, and my idea is that I’m gonna wake up with my son the next morning and have everything work the way that I want it to.

[00:25:42] I don’t want to have that much THC because I don’t want to have an exciting late night the way that I could before I had a child and had things that I had to do in the mornings. And so it’s one of those little tricks for me that I also know that if I do have THC, like I take C, b, D for. [00:26:00] Sleep anyway.

[00:26:01] And so that will help me to make sure that I can go to sleep. But it’s just funny because I feel like the stereotype of cannabis is that you’re melting into your couch or you’re very slow. And for me, I get very chatty. I get very excited, I get very creative and curious. And so I just wanted to. Bring that up to people because I have learned how that works best for me, and I think it’s an important thing to pay attention to.

[00:26:26] Like if I have two beers, I probably will just fall asleep, but that’s not what would happen if I have two cannabis drinks. Yeah, and I think also from a scientific perspective, THC is. A stimulant that is naturally boosting you. So you’re actually experiencing what is naturally going on where it’s like it is increasing your metabolism, it’s increasing your heart rate, you are getting energized from it versus alcohol, which is depressant.

[00:26:54] So that is, I think. A natural reaction, like I feel the same way too. I get a [00:27:00] lot of energy and creativity from it. I can also do two shots of espresso and like go to bed. I could be totally stimulated and also turn it off immediately. But I do think it’s something to pay attention to is like, again, when you’re paying attention to your body, listening to your body in that way and be like, okay, great.

[00:27:18] I need to be aware of this. This is how my body operates, and that’s the most important thing. Maybe you can describe what zebra striping is. This new phrase That kind of is a thing. I’m seeing it. I think it’s catching on. Okay. Tell us more. So I first learned of it in the UK because it is something broadly applying to alternating.

[00:27:45] Anything you’re consuming. I mean, this is in the beverage space specifically between having something that includes alcohol, so like your typical alcoholic drink, alternating with a non-alcoholic beverage. So you know, the non-alcoholic beverage category is [00:28:00] also a growing category at this point in time.

[00:28:02] When it comes to zebra striping, there’s lots of ways to think about it that are interesting within a given. Night, let’s say you’re out or at a dinner party, being able to make choices to say, okay, great. I think we all know the old adage of like, have a glass of water in between every drink. Yes, that’s technically the best one to do, but like people have now taken that to say, let’s be a little bit more creative and fun with whatever that.

[00:28:28] Other stripe is so you could be enjoying. For me, it’s typically a glass of wine. I’m a white or rose girl, or bubbles of course, so you having a glass of wine and then I might switch it up and have a sparkling flavored water. Gia is a brand that I love that does like wonderful kind of flavored mocktails and aifs, so you might have that.

[00:28:50] Then you might switch in and go back and have a second glass of wine. So it’s allowing you to zebra stripe within a night. People also are referring to zebra striping with [00:29:00] days of the week. Might be like, okay, great. Monday, Tuesday, Wednesday. I’m gonna just have non-alcoholic drinks or, or not drink.

[00:29:07] Thursday maybe is my cannabis drinks night and Friday night out is my alcohol drinks night. So it really is just demonstrating the choices you can make when it comes to how you consume. So that overall, whether it’s in a night. Or in a given week, the goal is to kind of consume less alcohol ’cause the harms of alcohol have been kind of widely distributed now.

[00:29:30] And what can you then incorporate so that you’re still enjoying a nice beverage and having that experience, but without drinking as much alcohol as you used to. That’s where cannabis drinks enter the story as being a wonderful part of that potential zebra striping experience as well. Maybe it’s zebra striping with your cannabis beverage as another example of like having one cannabis beverage and then maybe having.

[00:29:57] Something with no functionals in it [00:30:00] whatsoever. Maybe it’s a nice sparkling flavored beverage, or maybe it’s an athletic brewing beer, something like that, and alternating your cannabis beverages or zebra striping with your cannabis beverage and with alcohol. I will caveat this and say, you’re gonna wanna Goldilocks that one too, because that’s a whole new experience, right?

[00:30:20] You’re blending things and so I think being aware, if you’ve had a glass of wine and then you’re gonna have a cannabis beverage and you’ve never done that before, keep that in mind because there is a different effect when you put them together. I tend to enjoy it. I’ve gotten used to that experience and it’s something that I like, but it’s something that everyone should be mindful of because you’re having an effect that you get from alcohol and then you’re gonna introduce a different effect from cannabis.

[00:30:49] So how you react to that is important to pay attention to. But I can say it can be quite lovely if that’s something that you enjoy. Well, a few weeks ago I went to a party [00:31:00] hosted by Jamie Evans, who is a wonderful sommelier and a person who’s been in the cannabis industry for a long time. She created the first cannabis wine that I drank called Sier, and her company is called, uh, the Herbal Cocktail Company, and she’s piloting and pioneering.

[00:31:17] Events that have all of these substances. So there are alcoholic drinks, they’re non-alcoholic drinks, and they’re cannabis drinks. And this was such a fun event. It was a 1920s theme and in San Francisco, when you tell people that there’s a costume party, they really show up for it. So it was a, a terrific party at this kind of old school place in the mission that.

[00:31:39] Felt like it was really the old West to me. I grew up on the East coast, so I definitely have a view of what the west is, but it was kind of a cowboy bar. It had fabric on the walls and old couches and speakeasy kinds of rooms. It was really fun, but what she did and what her staff that was there really focused on was helping everyone feel comfortable.

[00:31:59] [00:32:00] With the amounts that they were trying, and I invited a couple of friends who came and we started out with a little bit of sparkling wine when you walked in the door and then you could try a low-dose cannabis drink. So two and a half milligrams was kind of what they were serving. There were. Cocktails that were mocktails, and then there were cannabis cocktails, and it was just a really fun mix of everything.

[00:32:23] But the way that I handled it, the way that all of my friends handled it was switching off in the zebra stripe mode. So start with a sparkling. Beverage and then a sparking alcoholic beverage and then try a cannabis drink, and then a non-alcoholic mocktail and then some water. And it was a perfect place to experiment in the Goldilocks style.

[00:32:44] Everyone had a really, really great time. We’ll have Jamie on to talk more about it. She’s written four books about cannabis cocktails and, and she’s just a wealth of knowledge. But it was my first event out and I was talking to friends because Jamie is, she’s doing weddings. She wants. [00:33:00] Do corporate events and talking about the future and the dream where everyone has a place and you can kind of decide how you wanna feel, but there was a place for everyone.

[00:33:11] I wish I could have been there. It sounds like an excellent party next time and yeah, I think that is. The dream of, you know, especially, you know, when you think about how this can show up at a party, at a restaurant or a bar, and if that is a future state where that’s just so inclusive, I mean, first of all, I even think it’s so helpful and encouraging now to see bars embracing the NA beers, the na wines.

[00:33:37] I’m here in New York, I see them. Everywhere. Like they are treated as a first class citizen of like, Hey, you might want your regular IPA, or you might want Guinness Zero, or you might want Athletic. They are sitting right there and are just as embraced. And so I think dreaming of a future where you see cannabis there, that is like right alongside it where it’s like, [00:34:00] hey, you can make your choices.

[00:34:01] Right. Do you want. One of these things or none of these things, but you can choose is, is so exciting to think about.

[00:34:13] For lots more information and past episodes, visit do the pot.com, and that’s also where you can sign up for my substack newsletter. If you like how to do the pot, please rate and review us on the podcast platform that you use for listening. It really helps more people find the show. Thank you to our producer Nick Patri.

[00:34:34] I’m Ellen Scanlan and stay tuned for more of how to do the pot

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